For many years, folks asked me: “Don’t you have a company logo?” And we really didn’t, as I just never took the time to come up with one…we just had “Earth Tools” written out in a blocky font, and that passed for a logo.
Finally, though, I decided to put some effort into it, and I hired my sister-in-law Trina Peiffer (my wife’s twin sister) to make a line drawing of the Earth Tools sign we have here at the shop. This sign is made out of a 4-foot length of Eastern Red Cedar log; the letters are carved with a chain saw.
I made this sign about 15 years ago (below is a photo). I figured this was a logo with some “meaning”…not just some arbitrary design. Hope you like it!
--Joel, Earth Tools owner